Your pricing changed. A hire got pushed. A channel stopped working. Binokl keeps assumptions, revenue, and cash flow connected, so the model stays accurate as your startup changes.
Free to start. No credit card required.
Configure your revenue streams and billing models.
| Name | Price & Billing | Duration | Maintenance | |
|---|---|---|---|---|
Core Platform | €499/mo€4,990/yr | Unlimited | Yes | |
Onboarding Package Depends on: Core Platform | €2,500 once | 3 months | No | |
API Access | €149/mo | 12 months | No | |
Enterprise Suite | €24,000/yr€5,000 once | 24 months | Yes |
Set a monthly churn rate for each billing plan. One-time products do not churn.
| Product Type | Price & Billing | Churn Rate |
|---|---|---|
Binokl Launch Monthly Billing | €14.9per month | 8 % |
Binokl Launch Annual Billing | €130per year | 10 % |
Binokl Founders Pass One-time / No recurring churn |
Manage your customer acquisition channels and their performance.
| Name | Source Type | Avg. Visitors | Cost | |
|---|---|---|---|---|
Organic web traffic | Organic | 703 visitors/moGrowth | N/A | |
Paid partnerships | Referral | 1,000 visitors/moSteady | 10% fee | |
Meta & Google Ads | Paid | 10,000 visitors/moSteady | € 4,000Steady | |
SDR leads | Sales | 60 contacts/moGrowth | € 1,500Growth |
Configure how visitors convert to customers through different sales processes.
| Name | Funnel Type | Status | Conversion Rate | |
|---|---|---|---|---|
Direct subscriptions | Direct Purchase | Active | 25.00% | |
Annual upgrades | Free Trial | Active | 6.40% |
All cost categories across OPEX and CAPEX
| Category Name | Purpose | Type | Avg. Monthly | |
|---|---|---|---|---|
| GPU Cost | Cloud & infrastructure | OPEX | €10Custom | |
| Online tools | Software & online tools (for P&E) | OPEX | €2KCustom | |
| Marketing & Advertising | Marketing & paid acquisition | OPEX | €8KCustom | |
| Legal | Legal & accounting | OPEX | €1KCustom | |
| Rent | Office, rent & utilities | OPEX | €2KCustom | |
| IT Infrastructure & Cloud | Cloud & infrastructure | OPEX | €2KCustom | |
| Conferences | Events & community | OPEX | €2KCustom | |
| Other CAPEX | Hardware & equipment (purchase) | CAPEX | €13KCustom |
| Revenue Source | Jun25 | Sep25 | Dec25 | May26 |
|---|---|---|---|---|
| Monthly Recurring | €35,939 | €123,879 | €193,342 | €278,000 |
| Annual Recurring | €75,140 | €75,790 | €76,700 | €78,200 |
| Total Revenue | €111,079 | €199,669 | €270,042 | €356,200 |
| P&L Line Item | Jun25 | Sep25 | Dec25 | May26 |
|---|---|---|---|---|
| Total Revenue | €111,079 | €199,669 | €270,042 | €356,200 |
| Total COGS | €-30,600 | €-122,220 | €-212,558 | €-367,500 |
| Total Expenses | €-86,448 | €-36,214 | €-36,112 | €-54,358 |
| Net Income | €-5,969 | €41,235 | €21,372 | €-65,658 |
Every lever above lives in one connected model. Change one, the rest update.
Change pricing, add a hire, shift a channel, and see what happens to revenue and runway immediately. No formula hunting, no duplicate files, no version called Final_v3_REAL.
Organic, paid, referral, or sales-led. Model the mix that matches your go-to-market and see exactly how each channel converts to revenue and affects runway.
Subscriptions, one-off deals, or multi-year contracts with multiple tiers.
One live view you can share with investors at any point. No version confusion, no stale numbers, no updating the model before the call.
Add a hire, set a start date, and see the runway impact immediately. The model you decide with is the one investors see.
Binokl turns the messy parts of startup finance into a clear, living system. Instead of stitching spreadsheets together, you model how your business works and see the impact of every decision instantly.
One plan with everything you need to build, maintain, and share your model. A Founders Pass if you want to lock in the lowest price Binokl will ever have.
Full editing access to your financial model. Update assumptions, add hires, change pricing, and keep your model current as your startup changes.
Billed annually. $130 total.
Get started freeThree years of full access at the lowest price Binokl will ever offer. Lock it in before early access closes.
One payment. Three years of full editing access. Gone when early access ends.
Get the Founders PassWhat Binokl is, who it is for, and how it compares to a spreadsheet.
Binokl is a platform that helps founders build, explore, and refine their startup's financial and business model. It turns assumptions into clear projections so you can understand your future without spending weeks in spreadsheets or docs.
Binokl is built for pre-seed and seed teams that need speed without losing rigor. If you make weekly decisions that change runway, hiring, or growth, and your current model falls apart the moment real-world data appears, Binokl is for you.
Templates are static documents built on fragile formulas. One pricing change or a pushed hire and the structure starts to drift from reality. Binokl replaces formulas with a structure that mirrors how a startup actually works: customers, pricing, churn, hiring, and cash, all connected, so the model stays accurate as things change.
You maintain the model in minutes, not hours. Test scenarios without duplicating files, share a live view with investors, and keep one source of truth for fundraising, board updates, and internal planning. You always know which levers move the business and how long the plan holds.
Binokl is free to start, with no credit card required. You can also explore a live demo model before creating your own. Upgrade to Launch or grab a Founders Pass when you are ready for full editing access.
Most founders find out what their model cannot answer when they are already talking to an investor. Binokl gives you that clarity before the conversation, not inside it.